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Hover ad
Hover ads are a special type of pop-up ads created using Dynamic HTML, JavaScript and similar web browser technologies. Because they do not scroll with the web page, they appear to "hover" over the page, usually obscuring the content. == Background ==
Pop-up ads acquired a certain share of online advertising solutions and technologies. The first Internet pop-ups were created using the window.open() JavaScript function, which opens a new browser window. The advertising content was presented in the window as HTML content loaded from a web address. These pop-ups were easily blocked by pop-up blockers, such as the Google Toolbar, which could be downloaded at no cost. In order to circumvent these pop-up blockers, some online advertisers tried a different method of opening pop-ups, Dynamic HTML, which is more integral to the functioning of a web-browser and thus harder to block.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Hover ad」の詳細全文を読む
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